Intact Technology

Brand Refresh

Project Overview: Intact Technology, a leading federal IT firm, engaged our team to revitalize their brand to better reflect their unique approach in the market. The project encompassed a comprehensive brand overhaul, including positioning, visual identity, and go-to-market strategy.

Objectives:

  1. Clearly define Intact's market position

  2. Establish a distinctive brand identity

  3. Develop a new website and storytelling platform

  4. Create a brand launch strategy and sales enablement tools

Key Challenges

  1. Distinguishing Intact in a market where outcomes-based messaging is common

  2. Articulating Intact's unique business model that eliminates digital transformation failure

  3. Balancing tech-forward imagery with human-centric approach

Solutions

  1. Positioned Intact as "a different kind of ServiceNow consultant"

  2. Developed a brand lede: "Our business model cuts failure out of the equation—unlocking sustained digital evolution"

  3. Created a visual system that contrasts "the Intact way" with traditional consulting models

Scope

  1. Brand positioning and messaging framework

  2. Visual identity redesign

  3. Website design and development

  4. Experiential design

  5. Thought leadership engine creation

  6. Brand launch strategy

  7. Sales enablement materials

Methodology & Approach

    • Conducted stakeholder and audience interviews

    • Performed landscape analysis and disruptor brand study

    • Identified Intact's unique value proposition

    • Crafted brand positioning and messaging framework

    • Developed brand personality attributes and tone of voice

    • Designed new visual identity system with custom, animated graphics

    • Ensured alignment with Intact's work culture and values

    • Designed and developed a new website showcasing Intact's differentiators

    • Implemented end-to-end user experience highlighting Intact's approach

    • Established ongoing editorial effort and thought leadership platform

    • Created brand launch strategy and sales enablement materials

Outcomes

  1. A cohesive brand identity that clearly communicates Intact's unique value proposition

  2. A new website that effectively showcases Intact's differentiators

  3. A robust thought leadership platform to establish Intact as an industry leader

  4. Comprehensive sales enablement tools to support market growth

Key Takeaways

  1. Thorough research is crucial for uncovering genuine market differentiators

  2. Aligning visual identity with company culture enhances brand authenticity

  3. Integrating the brand message across all touch-points reinforces market positioning

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Boston Consulting Group